Your brief is holding you back.
AIDEN will show you why.
Brief Intelligence interrogates your brief the way the best strategists do — relentlessly, specifically, and without mercy. Find every gap before it becomes a missed opportunity.
No credit card required · 3 free analyses per month
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Briefs Analysed
62/100
Average Brief Score
2.3 hrs
Time Saved Per Brief
How it works
Three steps from weak brief to sharp strategy.
Paste your brief
Drop in your campaign brief, creative brief, or strategy document. Any format works — rough notes to polished docs.
AIDEN interrogates it
Expert creative perspectives — strategists, planners, and creatives — stress-test every line. They find what you missed and why it matters.
Get gaps identified and brief rewritten
Receive a full gap report and a sharpened brief ready to brief your team. Clear, specific, and built to produce better creative.
The difference a sharp brief makes
See exactly how AIDEN transforms a vague, underspecified brief into something your team can actually use.
Your brief. Interrogated. Sharpened. Ready to brief your team.
Interrogate your brief — freeNo credit card required
What AIDEN finds
Six types of gaps that kill creative work before it starts. AIDEN identifies all of them.
Missing audience insight
Demographics without psychology. "25–34 urban professionals" is not an insight. AIDEN finds who they really are and what actually moves them.
Vague objectives
"Increase awareness" is not a brief objective. AIDEN rewrites it as a measurable outcome with a timeframe and a success bar.
No tension or conflict
Great briefs have a problem worth solving. AIDEN identifies the cultural or category tension your creative should exploit.
Weak deliverables
Briefs that say "social content, maybe video" are briefs that produce forgettable work. AIDEN specifies format, platform, and purpose for each asset.
Fuzzy tone of voice
"Fun and engaging" briefs produce average creative. AIDEN translates tone into a behavioural guide your team can actually follow.
No single-minded proposition
Briefs that try to say five things say nothing. AIDEN isolates the one thing worth saying and builds a brief around it.
Built for agency strategists. Requested as the #1 tool by Uncommon Creative's strategy team.
Try it now — no signup required
See AIDEN interrogate a real brief in seconds. We've pre-loaded a typical campaign brief — the kind that gets sent every day.
What AIDEN actually finds
Real brief analyses. Real gaps. See exactly what AIDEN surfaces before your brief reaches a creative team.
Brief excerpt
Launch our new summer collection to fashion-forward young women. Drive awareness and sales. Use social media and influencers. Tone should be aspirational and trendy.
Top 3 gaps found
- 👤
Missing audience psychology
"Fashion-forward young women" tells creatives nothing. AIDEN identified no insight into what drives purchase decisions for this cohort or what tension the brand should exploit.
- 🎯
No measurable objective
"Drive awareness and sales" is two objectives with no success bar. AIDEN found no KPI, no timeframe, and no definition of what good looks like.
- 🔗
No single-minded proposition
The brief attempts to cover aspiration, trendiness, and newness simultaneously. AIDEN could not identify a single ownable idea for creative to build around.
Brief excerpt
We're launching a new project management tool for mid-market teams. Audience is operations managers at companies with 50–200 employees. Goal is to generate 500 trial sign-ups in Q3. Key message: simpler than competitors, integrates with everything.
Top 3 gaps found
- ⚡
No category tension identified
"Simpler than competitors" is a feature claim, not a tension. AIDEN found no articulation of why operations managers are frustrated today or what emotional state the brand should meet them in.
- 💬
Tone of voice undefined
The brief contains no tone guidance. "Integrates with everything" could be written 10 different ways. AIDEN flagged this as a risk for inconsistent creative output across channels.
- 📋
Deliverables not specified
The brief names a sign-up target but lists no channels, assets, or formats. AIDEN cannot validate whether the proposed activity is sufficient to hit 500 trials without knowing what's being made.
AIDEN checks every brief for 8 essential elements that predict creative success.
Simple pricing
Start free. Go Pro when your briefs need to be immaculate.
Free
3 analyses per month
- ✓Full gap analysis report
- ✓Brief rewrite included
- ✓AIDEN branding on output
Starter
50 analyses, never expires
- ✓Full strategic output
- ✓No AIDEN branding
- ✓Use them whenever
Pro
Unlimited for agencies and teams
- ✓Unlimited brief analyses
- ✓Priority processing
- ✓No AIDEN branding
Need team access? See Agency pricing →
Frequently asked questions
Your brief deserves better
Stop briefing your team with gaps. AIDEN finds them first.
No credit card required · 3 free analyses per month
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